YMIR design

01 / PRODUCT DESIGN

Product Concept Sprint

Turn a rough idea into a product worth making.

Turn a rough idea into a product worth making.

Over two weeks, I turn an early product idea into a clear creative direction, a refined concept, and a Product Blueprint you can hand off with confidence.

Discuss your idea

Floating shoe concept visualization

Selected clients / experience

Across footwear, apparel, and accessories.

  • Axel Arigato logo
  • Fjällräven logo
  • Kari Traa logo
  • Astragarde logo
  • Zellerfeld logo
  • TRLGY logo
  • GT Running logo
  • Axel Arigato logo
  • Fjällräven logo
  • Kari Traa logo
  • Astragarde logo
  • Zellerfeld logo
  • TRLGY logo
  • GT Running logo

02 / THE OPPORTUNITY

A product idea needs a point of view.

A product idea needs a point of view.

01

For people with a world already in motion.

Creators, public figures, and growing brands with an audience, identity, and the ambition to create a physical product.

02

Decide what’s worth pursuing.

Together, we identify the product opportunity that makes the most sense for your world: what to create, who it is for, and why it deserves to exist.

03

The pieces exist. A coherent direction doesn't.

Ideas, preferences, references and fragments need a focused design process to become something tangible enough to make decisions around.

Discuss your idea

03 / THE SPRINT

Three meetings. One decisive direction.

Three meetings. One decisive direction.

Over two focused weeks, I immerse myself in your brand, audience and idea, using research, references, creative direction, storytelling, ideation, design and visualization to make the concept tangible.

Over two focused weeks, I immerse myself in your brand, audience and idea, using research, references, creative direction, storytelling, ideation, design and visualization to make the concept tangible.

01

Kickoff

Kickoff

Understand your world, your audience, your idea and the opportunity worth pursuing.

02

Direction Selection

Direction Selection

Review 2–3 creative territories together, compare them, and choose the strongest route forward.

03

Final Handoff

Final Handoff

Receive the refined concept and Product Blueprint: a usable document that captures what the product is, why it belongs in your world, and the creative direction the next development stage should preserve.

Discuss your idea

04 / THE HANDOFF

A concise Product Blueprint, ready to move.

A concise Product Blueprint, ready to move.

You leave with:

One refined product concept

High-quality visualizations

Product story and creative rationale

References and moodboard

Materials, colour and visual direction where relevant

Key product details and differentiators

A clear creative direction for the next development stage

Something you can hand to an internal team or external development partner and say: “This is what we want to make.”

Something you can hand to an internal team or external development partner and say: “This is what we want to make.”

Discuss your idea

05 / TESTIMONIALS

Selected perspectives from collaborators.

“Working with Nathaniel was a seamless and great experience. He understood and captured our vision while being exceptionally responsive to feedback and specific requests.”

Nicolas Romero

Founder, Futures Factory

“Nathaniel is a curious and passionate designer who always strives to go the extra mile. He is dedicated to executing the brief and has a great work ethic.”

Jess Dalton

Footwear designer, Axel Arigato

“Nahaniel has been great throughout the whole process, delivering above expectations and creating a great design.”

Ja'Marcus Ingram

NFL player, Buffalo Bills · Founder, Trealogy

05 / FAQ

Questions, answered.

Questions, answered.

What does the sprint cost?

Do I need to know what product I want to make?

Is the final concept ready for manufacturing?

What kinds of products do you work on?

Can you continue into product development afterwards?

How much input do I have during the process?

What if I already know exactly what I want?

Have an idea worth exploring?

Have an idea worth exploring?

Have an idea worth exploring?

Tell me where you're at, and I'll let you know if I think the Product Concept Sprint is the right next step.

Discuss your idea